Developed by cosmetic dentist and whitening pioneer, Dr. Robert Ibsen, REMBRANDT^® was the first-ever whitening toothpaste on the market. While the whitening category has grown over the years, REMBRANDT^® —unlike other whitening brands—remains solely centered on teeth whitening.

REMBRANDT^® continues to focus on the development of products that are scientifically proven to whiten, maintain, and protect your smile.

History

1989 – REMBRANDT^® launched the first-ever whitening toothpaste.

1992 – REMBRANDT^® launches its first mouthwash.

1993 – REMBRANDT^® releases a canker sore toothpaste for sensitive mouths.

1998 – REMBRANDT^® launches its first whitening rinse.

2001 – REMBRANDT^® launches Plus^® Peroxide Gel & INTENSE STAIN^® Toothpastes.

2004 – REMBRANDT^® Whitening strips were introduced in the market.

2007 – REMBRANDT^® updated packaging to reflect the new brand image.

2008 – REMBRANDT^® reformulated INTENSE STAIN^® Toothpaste.

2011 – REMBRANDT^® launches a new formulation for DEEPLY WHITE^® Toothpaste.

2016 – REMBRANDT^® acquired by Ranir, LLC, a global leader in oral care products.