In a recent survey, 90 percent of people said they believe it’s important to have a white smile, but only 63 percent of people said they are satisfied with the whiteness of their teeth*. To achieve the ideal whiteness for your unique smile, it’s important to understand the basics about teeth whitening and determine which options are best for you.

Can everyone whiten their teeth?

As a general rule, teeth whitening is safe and effective for most adults, but there are a few exceptions. People who have had extensive dental work, such as crowns or implants, should not expect the same results, as the treated teeth will not absorb the whitening effects to the same degree as natural teeth. Additionally, children, or individuals who have not lost all of their baby teeth, should not whiten their teeth.

What Causes Teeth to Stain?

There are many causes of stained teeth, which can include natural tooth color, personal habits, and aging. The most common reasons include consuming staining foods and beverages, such as coffee, tea, wine, blueberries and blackberries. Using tobacco and poor oral hygiene also contribute to tooth discoloration. Determining the cause of your stains can help you identify the best treatments for your smile.

What treatments are safe for my teeth?

While many dentists offer pricey bleaching sessions by appointment, there are a number of safe and cost-effective products that are sold over the counter. Brushing your teeth twice a day with a whitening toothpaste can be an effective way to fight stains. The REMBRANDT® INTENSE STAIN® toothpaste targets particles left behind from food and drink as micro-polishers help to remove surface stains. REMBRANDT® DEEPLY WHITE® + Peroxide Fresh Mint Toothpaste is specially formulated with rapid-release peroxide that starts working immediately on contact for visibly whiter teeth. Fluoride in this toothpaste restores enamel which strengthens teeth.

For fast at-home teeth whitening treatments, there are a number of kits, trays and strips to choose from. The REMBRANDT® DEEPLY WHITE® 2 Hour Whitening Kit contains the same proven, potent, enamel-safe whitening ingredient dentists use to remove deep stains.

While all REMBRANDT® whitening treatments are safe as long as they are used as directed, some people can experience sensitivity or other negative side effects. Since everyone’s teeth are different, you’ll want to find the product that works best for you.

How often should I whiten my teeth?

It’s important to know how frequently whitening products can be used to avoid damaging your teeth. Every product is different so make sure you read the labels. Some can be used daily or weekly, while others should be more infrequent, especially professional treatments.

Teeth whitening can be a quick and easy way to enhance your uniquely beautiful smile. Make sure to do your research, identify the best treatment for you, and use the treatments properly.

* Source: General population survey, February 2017, n=1,143